Ads & content studio
We fill your tables,
not your feed.
Shoshin Lab is an AI-powered marketing lab in the Caribbean. We work with restaurant, bar and hotel owners tired of being invisible on their own island, and ready to fill their tables, grow their revenue, and be remembered.
- 24h
- to answer your DM
- 14 days
- to go live
- 1
- venue per category
The maths
An empty seat at 8pm doesn’t roll over to tomorrow.
One slow night: $540 gone. It doesn’t come back tomorrow.
Three of those a week: $7,020 a month.
We start at $2,000 a month.
Say 12 empty covers on a slow night, at a $45 check.
The offer
Everything that fills the room, handled.
Ads
Instagram and TikTok, island-wide, aimed at who’s actually on the island this week.
Content
A shoot day in your place. Posted almost every day, in your voice.
Your page
DMs, comments, stories, reviews. Handled.
The person who shoots your room is the person who runs your ads. No account manager. No intern posting on your behalf.
You don’t touch any of it.
How we work
- 01, We look
We look
Free audit of your page, plus 45 minutes in your room to see your slow nights. No slides.
- 02, We set up
We set up
One shoot day. First campaigns live within 14 days.
- 03, We tune
We tune
Every week we cut what isn't working and move the money to what is. Once a month you get one page telling you what happened, in plain words.
Mise en Place
From $2,000
A month. Nothing binds you past three.
The ad budget is separate. You pay Meta and TikTok directly and we take no commission on it. Most places start at $1,000 a month in ads.
Frequently asked questions
What does it cost?
From $2,000 a month for everything above, plus whatever you decide to spend on ads. That budget goes straight to Meta and TikTok, not to us, and we take no commission on it. Most places start at $1,000 a month in ads.
Does this work for a place like mine?
It works if you have room to fill on nights you can name. It doesn’t work if you’re already full. Then you don’t need us, and the audit will say so.
I don't have time for this.
That’s the point. One shoot day, one page to read a month. Everything else is us.
What if it doesn't work?
Nothing binds you past three months. If the first month is bad we rebuild the whole thing at our cost. If month two is still bad, you leave and you keep every file we shot.
Will you work with the place across the street?
No. One venue per category, per island, for the length of your contract. If we run ads for your restaurant, we don’t run them for the restaurant next door.
Is the AI going to make my place sound like everyone else?
The AI does the boring half: cutting fifty versions of an ad, reading which one worked, drafting captions to a brief. What people actually see is shot in your room and signed off by you. If it sounds like a template, we’ve failed.
The owners who fill their rooms don’t wait.
1 venue per category, per island.
About
Ferdi
Founder
SHOSHIN LAB is a small studio working across Sint Maarten, St Barth and Anguilla. Small on purpose: the person who shoots your room is the person who runs your ads, and there is no account manager standing between you and the work.
Shoshin is a Japanese word for beginner's mind — looking at a problem without the assumptions that come from having seen it a hundred times. That is the whole method. We don't arrive with a template built for a mainland market and bend your room into it. We come and look at your room, on your island, on the nights you can name.
The AI does the boring half: cutting fifty versions of an ad, reading which one worked, drafting captions to a brief. What people actually see is shot in your place and signed off by you.
Let’s talk
Send us your page. We’ll tell you what we’d change.
Free, and you keep the audit either way.